View some of my work!
Ginger Labs (Notability)
UX Research | Strategy
Understanding discovery and conversion of users from free to premium subscription
Lululemon Athletica
UX Research | Employee-facing Tech
Understanding touchpoints for Lululemon’s employee-facing technologies
University of California, San Francisco
HCD Healthcare Research
Understanding surrogate decision-makers’ emotional mindset when making healthcare decisions in the ICU
What I’ve been up to;
University of California, San Francisco
May 2023 - Present
Visiting Student
↪ Harnessed human centered design principles to conduct novel research on the personal thresholds of family surrogate decision makers when deciding to continue life-sustaining therapy for loved ones with severe acute brain injury (SABI).
1951 Coffee Company (Contract)
Jan 2023 - May 2023
Accenture P.L.C
May 2022 - Aug 2022
Project Mentor though Berkeley Innovation
↪ Mentored team of 4 consultants in re-defining 1951 Coffee Company’s mission statement and strategies post-pandemic.
↪ Spearheaded conduction of competitive analysis, 10 interviews and deployment of survey with 180 responses to craft new vision and mission statement and proposal of 5 strategic deliverables to the CEO of 1951 Coffee Company.
Business Analyst Intern
↪ Conducted need-finding through APAC market research of 40+ companies, working with cross-functional partners to identify new market opportunities and partnerships for a global technological client.
↪ Assisted in project management of 80+ members internationally, streamlining task management in 3 disparate teams.
